Merriam-Webster defines grandstanding (intransitive verb) as: “to play or act so as to impress onlookers”. And that is what this blog is all about. My aim is to publish considered and thought-provoking content about branding to impress you, my readers.
I’m an Australian comms person interested in brands and their ever-increasing influence in our lives. Not just consumer brands, but also corporate brands, small business brands, government brands, and personal brands.
It’s one thing to be a custodian of a brand, but it’s not about the size of it, it’s about what you do with it that counts. This is where my particular interest lies : strategic communication.
Brandstanding Strategic Communication is a boutique communication strategy consultancy based in Brisbane, Australia.
If you have a business or brand problem, some good communication may be all you need. I can help.
If you feel like your brand is lost I can help you and your customers find it again.
Brandstanding Strategic Communication provides advice and delivers you a strategy to help you clarify your brand positioning.
With Brandstanding Strategic Communication on your side, you’ll have a clear understanding about what your brand represents, and what tactics you can use to effectively talk to the people who matter most: your customers.
I am pleased to recommend Brandstanding Consultancy for anyone in the professional services field who needs a ‘helping hand’ when it comes to the ever-changing field of corporate communication.
Since engaging Brandstanding Consulting, I have taken the first steps in implementing the changes recommended and am already feeling like my business brand is crystal clear and back on track.
We all know that logos are big business in corporate branding. McDonald’s golden arches are the most recognise...16 August, 2014No comment