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Strategic Communication – Brandstanding

Why Brandstanding?

It’s a combination of branding and grandstanding.

Merriam-Webster defines grandstanding (intransitive verb) as: “to play or act so as to impress onlookers”. And that is what this blog is all about. My aim is to publish considered and thought-provoking content about branding to impress you, my readers.

I’m an Australian comms person interested in brands and their ever-increasing influence in our lives. Not just consumer brands, but also corporate brands, small business brands, government brands, and personal brands.

It’s one thing to be a custodian of a brand, but it’s not about the size of it, it’s about what you do with it that counts. This is where my particular interest lies : strategic communication.

Stuart Austin

Stuart Austin

Strategic Communication

Stuart Austin


Brandstanding Strategic Communication is a boutique communication strategy consultancy based in Brisbane, Australia.

If you have a business or brand problem, some good communication may be all you need. I can help.

If you feel like your brand is lost I can help you and your customers find it again.

Brandstanding Strategic Communication provides advice and delivers you a strategy to help you clarify your brand positioning.

With Brandstanding Strategic Communication on your side, you’ll have a clear understanding about what your brand represents, and what tactics you can use to effectively talk to the people who matter most: your customers.


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